Blind Way

Blind Way

Not just blind but also …

MOMENT CAPTURED: APRIL 2015
USED ACCESSORIES: CANON EOS-1D C
VISITED PLACE: MARBELLA, SPAIN
USED LENCES: CANON EF 24-105mm f/4L IS USM

Why this exactly?

The company was originally named Seikikōgaku kenkyūsho. In 1934 it produced the Kwanon, a prototype for Japan’s first-ever 35 mm camera with a focal plane based shutter. In 1947 the company name was changed to Canon Camera shortened to Canon Inc. in 1969. The name Canon comes from Buddhist bodhisattva Guan Yin, previously transliterated as Kuanyin, Kwannon, or Kwanon in English.

Canon manufactures consumer imaging products including printers, scanners, binoculars, compact digital cameras, film SLR and digital SLR cameras, lenses and video camcorders.

The “Business Solutions” division offers multi-functional printers, black and white and color office printers, large format printers, scanners, black and white and color production printers, as well as software to support these products.

“You have to learn the rules of the game. And then you have to play better than anyone else.”Albert Einstein

DeVito/Verdi was hired for an award winning, humorous campaign with the concept “If business were that easy, you wouldn’t need us,” using old office footage to describe the new ways Canon Business Solutions was bringing copiers and office supplies forward.

Lesser known Canon products include medical, optical and broadcast products, including ophthalmic and x-ray devices, broadcast lenses, semiconductors, digital microfilm scanners, and handy terminals.

In the Field

Sun on the Horizont